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Does Your Website Need a Content Management System (CMS)?

Content management systems are the perfect solution for managing collaborative workflow for content that requires regular manual or computer-based updates. However, while content management systems are a great solution for some businesses, they may not be the perfect solution for all Web design scenarios.

Does Your Website Need a Content Management System (CMS)?

Content management systems are the perfect solution for managing collaborative workflow for content that requires regular manual or computer-based updates. However, while content management systems are a great solution for some businesses, they may not be the perfect solution for all Web design scenarios.

The Lifespan of a website: How often should you redesign your company website?

If your website appears out of date, especially in comparison to your competitors, then it is time for a redesign. Web design trends change yearly (sometimes even more often), and if your competitors are keeping up with the curve, then to remain competitive, so should you.

The Lifespan of a website: How often should you redesign your company website?

If your website appears out of date, especially in comparison to your competitors, then it is time for a redesign. Web design trends change yearly (sometimes even more often), and if your competitors are keeping up with the curve, then to remain competitive, so should you.

Mobile Website vs Mobile App: What does your business need?

mobile_thumb Before taking steps to implement either a mobile website or mobile application, a company should consider what distinguishes them to further determine which better suits their needs. Like comparing apples and oranges, itʼs important to know that mobile websites and mobile applications are incommensurable but not entirely incomparable.

Mobile Website vs Mobile App: What does your business need?

mobile_thumb Before taking steps to implement either a mobile website or mobile application, a company should consider what distinguishes them to further determine which better suits their needs. Like comparing apples and oranges, itʼs important to know that mobile websites and mobile applications are incommensurable but not entirely incomparable.

The Importance of Quality Web Design to Your Business

Good web design ensures your visitors know who you are the moment they land on your website.  Consider the television commercials that convey a heart-warming story, but once the commercial ends everyone turns to each other and asks, “What was that advertising?”  It is imperative your site has a clear focus and a directional path that leads your customers exactly where you want them to go.  Visitors decide within the first few seconds of landing on your homepage whether they are going to stay or, with a quick click of a back button, leave your site.  Good web design plays an intricate role in not only hooking your customers but keeping them on your website.

The Importance of Quality Web Design to Your Business

Good web design ensures your visitors know who you are the moment they land on your website.  Consider the television commercials that convey a heart-warming story, but once the commercial ends everyone turns to each other and asks, “What was that advertising?”  It is imperative your site has a clear focus and a directional path that leads your customers exactly where you want them to go.  Visitors decide within the first few seconds of landing on your homepage whether they are going to stay or, with a quick click of a back button, leave your site.  Good web design plays an intricate role in not only hooking your customers but keeping them on your website.

Social Media for Small Business

The blossoming of social media venues across the web demands that all businesses, large or small, develop a new understanding of how to reach audiences where they congregate. In order to compete with their larger counterparts, small businesses especially must become experts in the marketing opportunities social media brings to the table. Whether you’re just starting out online or you’ve already established a presence on Facebook and other social media sites, you should consider some key strategies to build a social media marketing campaign that will grow your business.

Set Goals

Understand that social media marketing does not operate the same way as traditional marketing. Traditional goals such as exposure and increased sales may be a part of your social media strategy, but realize that they’re not enough to determine success. Your social media marketing goals should include things like joining conversations, creating a positive brand image, educating customers, and offering meaningful discussion. People flock to social media venues because they want to hear the opinions of real people and to discuss both positive and negative aspects of a particular product or service. As you develop goals for your company, remember that creating a positive impression in the minds of your audience by offering meaningful information that’s pertinent to a current discussion can do just as much for your business in the mind of the consumer as a flashy magazine ad—perhaps even more.

Social Media for Small Business

The blossoming of social media venues across the web demands that all businesses, large or small, develop a new understanding of how to reach audiences where they congregate. In order to compete with their larger counterparts, small businesses especially must become experts in the marketing opportunities social media brings to the table. Whether you’re just starting out online or you’ve already established a presence on Facebook and other social media sites, you should consider some key strategies to build a social media marketing campaign that will grow your business.

Set Goals

Understand that social media marketing does not operate the same way as traditional marketing. Traditional goals such as exposure and increased sales may be a part of your social media strategy, but realize that they’re not enough to determine success. Your social media marketing goals should include things like joining conversations, creating a positive brand image, educating customers, and offering meaningful discussion. People flock to social media venues because they want to hear the opinions of real people and to discuss both positive and negative aspects of a particular product or service. As you develop goals for your company, remember that creating a positive impression in the minds of your audience by offering meaningful information that’s pertinent to a current discussion can do just as much for your business in the mind of the consumer as a flashy magazine ad—perhaps even more.

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